Hype Energy Drinks


F1™ Is Back and Better Than Ever

Hype Energy will be sponsoring Sahara Force India F1 Team for their second year in a row.   This weekend the Formula One™ season is back and we want to share our 2016 plans with you.   This year will be our biggest season yet, with numerous contests where you can win the best Formula One™ prizes. We...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.