Hype Energy Drinks


Hype Energy produces exclusive fashion film for Kim Kardashian West

Kim Kardashian West will take you on a ride in this exclusive video produced by HYPE Studios.   The Social Media Queen is stunning in this exclusive video that showcases Kim’s versatility with a range of iconic fashion trends and themes. Watch Kim as she transforms into the oh-so-chic Audrey Hepburn...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.