Hype Energy Drinks


Hype Energy to Keep Amber Lounge Hyped Up

The premium energy drink will be served in the Amber Lounge club for the Monaco GP weekend   Amber Lounge, the original F1 lifestyle event established in 2003 guarantees an unforgettable experience during GP weekends. From film stars to royalty and the Formula One fraternity, Amber Lounge starts the...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.