Hype Energy Drinks


AfterDark - Hype Energy’s hottest new flavor

Bringing a mix of bold cinnamon and pepper flavor, we’re excited to announce our newest product: AfterDark. This daring new flavor and Skull designed package is a unique spin on the typical energy drink. It is the perfect mixer or cold drink to sip as you ramp up your evening.   Coming up with a one...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy Drinks
Hype Energy Drinks

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new owner, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.